Everad - Tracking setup for affiliates
Zeno avatar
Written by Zeno
Updated over a week ago

Everad is an affiliate network focused on the health and beauty niche, with over 150 in-house cash on delivery (COD) offers, local call centers, exclusive offers and overall a lot of benefits for affiliates running in these verticals.

They have a very nice custom platform that gives a lot of flexibility with landers, pre-sell pages, languages etc. and are highly recommended.

Furthermore, they offer a promo for FunnelFlux users -- sign up at here, use the promocode everadflux  once in your Everad dashboard, and you will get a $2 payout boost for each of their EU/Asia-based offer.

Their system is unlike Cake/HasOffers so I have written some basic guidance below on how to set up tracking for your campaigns.

Step 1: Add a source

Click on sources > add a source.

If in doubt, just choose Arbitrage.

Step 2: Choose an offer

There are a lot of offers to choose from, and you'll be able to see the various allowed geos and payouts.

Hover over the languages icon in the top right to see the langauge availability.

Note also the boost feature, which can be used to make testing easier.

Step 3: Create a campaign

When creating a campaign, you'll need to choose the offer (one you have been approved to run), the source, and a language for the offer page.

Further down you'll be able to customise the sales page(s) delivered to through your affiliate link (selecting multiple will result in them being rotated).

You can click the download button to get the lander source files.

In the link settings you can choose a custom subdomain that the pages will serve on when using your affiliate URL, and can configure a custom domain (you'll have to deal with this side yourself, I haven't explored this).

Additionally, you can configure some options e.g. popups on the page.

If you scroll further you may find "transit" pages, which are pre-sell landers that will come before the sales page you selected above:

These are configured in more or less the same way as the sales pages above.

If you want to use these, consider if it would be better to download and host them yourself, on your own domain, or if you should use the Fluxify redirect mode to serve it through FunnelFlux -- you can rewrite the clickthrough URLs to an action and this will allow you to track CTR.

At the top of the page you'll also see buttons for "postback" and "additional". We'll get to these later.

Step 4: Grab an offer link

If you go back to the campaigns page you should see your campaign + the sales page link, and in the above case a link to the "transit" pre-landers as well.

Click the link builder icon to build an affiliate link:

Here their tracking parameters are revealed -- they expect custom data to be passed through parameters sid1 through sid5.

You can pass {hit-id}  under any of these, though for now we'd recommend this config for Everad (we'll add the template in the next update):

In this case we are passing the hit ID under sid2, so need to go and configure the postback tracking to pass that back to FunnelFlux.

Step 5: Configure postback tracking

Tracking conversions with CoD type offers is always a bit of a puzzle since there are lead status involved -- e.g. lead submitted/pending, confirmed, rejected etc.

It's useful to track these but it can be difficult to tell FunnelFlux what's happening unless you can set very specific postbacks for every lead event.

In the case of Everad, you can set a single postback for the offer and can opt to have it fire for every status, or only for approved conversions.

There's a few ways you could configure this to your liking.

Keep in mind that {payout}  will evaluate to the offer payout even for the lead/rejection, which would add revenue to the system. Given leads are not real revenue, you would need flux_txid to group these conversions separately.

So, there are two sensible ways to do this.

Send for all statuses and group by TxID:

Send status under flux_txid, have it fire for all conversions (excluding invalid leads), then in your reporting in FunnelFlux add Conversion TxID to the grouping parameters, segmenting into leads/rejected/approved

And this would be the postback URL format:


The downside with this is that in your FunnelFlux reporting you would have many conversions listed as well as more revenue than has really happened.

You would need to use the tree report and group by Hit: Conversion: TxID  to group conversions into leads/rejected/approved, allowing you to see the real revenue and conversion rates. 

Send for approved sales only:

Here you would tick the box to postback for approvals only. 

In this case it would be wise to send the conversion ID under flux_txid instead of status, to help with any lead assesment later (i.e. can see lead IDs in FunnelFlux).

So your config would look like this:

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